Chris Leeson was a self confessed beach bum. He enjoyed the lifestyle and cared little for making money or business. He was a gentle natured guy and considered business to be too brutal and competitive.

Recently Chris invested $600 he won at a slot machine jackpot into over $70,000 and still counting. Chris knew little about business but he did know a little about T-shirts, in fact they were his passion. He knew for example why certain t-shirts felt tight around the neck and why others felt comfortable and looked good. He understood the manufacture configuration of what makes certain t-shirts exceptionally comfortable while others felt like they were strangling your arms or neck.

This small bit of knowledge, he used and leveraged it into quite a fortune. The 100% cotton double stitched and taper cut design is popular in high end boutiques. They sell for $60 and up. But the effort required to make them in this particular way is minimal from a manufacturing perspective. The real trick is to know what to ask for and the manufacturer in China will gladly provide it for no extra cost.

With his $600 he ordered 700 of this type of t-shirt at a cost of around 80 cents a unit. He was able to wholesale them to retailers for $4 per piece. That is an incredible mark up. Beyond that he collected pre-orders and deposits from these retailers. He also advertised for sales staff to sell these t-shirts on commission.

Chris Leeson had learned a valuable lesson and was able to leverage that lesson into a business. His first million dollars is now definitely in sight.